If you're comparing Fitune and TrueCoach, you're probably a fitness coach trying to pick the right software before spending real money on it. Here's the honest answer: these two tools are built for very different coaching businesses. Picking the wrong one because of a surface-level comparison is one of the most common (and expensive) mistakes coaches make.
This guide breaks down exactly what each platform does, who it's built for, how they compare on pricing and features, and when neither of them is actually the right answer.
TL;DR
| Fitune | TrueCoach | FitComrade | |
|---|---|---|---|
| Best for | Studios, group class businesses | Personal trainers doing 1-on-1 programs | Online coaches with 1+ clients |
| Core strength | Class scheduling, booking, memberships | Workout builder, program delivery, client tracking | Program delivery, unlimited clients, flat pricing |
| Starting price | Free (20 clients, 6% fee) | $26.34/mo annual (5 clients) | Free (1 client), $30/mo flat |
| Client cap | 120 on mid-tier plan | 50 on highest standard plan | Unlimited |
| Client app | iOS and Android branded app | iOS and Android app | Browser-based, no download |
| Suited for online solo coaches? | Not really | Yes, but gets expensive fast | Yes, flat $30/mo at any scale |
Bottom line before you read further: if you run group classes (yoga, pilates, spin, bootcamp) and need scheduling and booking, Fitune is built for you. If you have 1-on-1 training clients and send them personalised workout programs, TrueCoach is the closer match. If you do 1-on-1 online coaching with 5-50 or more clients and want a flat monthly rate with no client caps, FitComrade is the one to look at.
What is Fitune?
Fitune is a platform built for fitness and wellness studios. Its core strength is class scheduling and booking. You create a schedule, clients book their spots, pay for memberships or packs, and show up. It also includes a branded website, a branded mobile app, video-on-demand, and a client CRM.
Fitune is used by yoga studios, pilates schools, spin studios, dance academies, and personal trainers who run group programs. It's not a program-delivery tool in the personalised coaching sense. There is no workout builder, no exercise video library, no client progress tracking, and no day-by-day training plan delivery.
If you run a studio with 10 clients per class, Fitune is a serious option. If you coach 30 clients individually with custom weekly programs, Fitune is not the right fit.
Fitune pricing (EUR, billed monthly):
| Plan | Price | Active clients |
|---|---|---|
| Free | €0/mo + 6% platform fee | 20 |
| Pro | €69/mo + 2% fee | 50 |
| Plus | €139/mo, no fee | 120 |
| Ultra | €249/mo, no fee | Unlimited |
Fitune's free tier is generous for a studio just starting out. The platform fee (6% on free, 2% on Pro) adds up as your revenue grows. Moving to Plus or Ultra to remove fees costs €139–€249/mo.
What is TrueCoach?
TrueCoach is personal training software. Its core strength is building and delivering structured workout programs to individual clients. It includes a drag-and-drop workout builder, 3,500+ professionally recorded exercise videos, in-app messaging, MyFitnessPal nutrition integration, client progress tracking, and automated payments via Stripe.
TrueCoach is designed for personal trainers who work with clients on a 1-on-1 basis: you build programs, assign them to clients, and track progress over time. There is no class scheduling, no booking calendar, and no group class management.
TrueCoach pricing (USD, billed annually):
| Plan | Price | Active clients |
|---|---|---|
| Starter | $26.34/mo | Up to 5 |
| Standard | $57.99/mo | Up to 20 |
| Pro | $136.99/mo | Up to 50 |
| Enterprise | Custom | 50+ |
The client caps are TrueCoach's biggest limitation. At 20 clients, you're paying $57.99/mo. At 50 clients, $136.99/mo. These numbers matter when you start scaling your coaching business. For a full plan-by-plan breakdown, see our TrueCoach pricing vs FitComrade comparison.
The key difference most coaches miss
Fitune and TrueCoach are often compared because they both serve "fitness coaches." But the comparison is almost like comparing a restaurant booking app to a meal prep tool. They address completely different parts of the job.
Fitune is a scheduling and booking business. It helps clients find a class, book a spot, and pay. The coach's time is split across groups.
TrueCoach is a program delivery business. It helps a trainer build a custom workout program and send it to a specific client who follows it on their own time.
The overlap is small. A personal trainer running weekly group bootcamps and 1-on-1 clients might genuinely need both. Most coaches, though, fit cleanly into one category or the other.
Ask yourself one question: "Do my clients book time slots with me, or do they follow programs I built for them?" The answer tells you which tool you actually need.
Feature comparison
| Feature | Fitune | TrueCoach | FitComrade |
|---|---|---|---|
| Class scheduling | Yes, core feature | No | No |
| Group booking | Yes | No | No |
| Membership and packs | Yes | No | No |
| Workout/program builder | No | Yes | Yes |
| Exercise video library | No (bring your own video content) | Yes, 3,500+ videos | Bring your own (YouTube links) |
| Client progress tracking | Basic metrics | Yes, detailed | Plan completion tracking |
| In-app messaging | No | Yes | No |
| MyFitnessPal integration | No | Yes | No |
| Wearables (Apple, Garmin, WHOOP) | No | Yes (Standard/Pro only) | No |
| Branded mobile app | Yes | Yes | No (browser, add to home screen) |
| Branded website | Yes | No | No |
| Automated payments | Yes | Yes (Stripe) | No |
| Client app download required | Yes | Yes | No |
Fitune wins on scheduling, bookings, and studio operations. TrueCoach wins on program delivery, client communication, and detailed tracking. FitComrade wins on price and zero client friction: no app download, no client caps, one flat rate.
Pricing comparison
The pricing currencies are different (Fitune uses EUR, TrueCoach uses USD), so direct comparison requires a note on exchange rates. For simplicity, €1 is approximately $1.10 as of early 2026.
| Scenario | Fitune | TrueCoach | FitComrade |
|---|---|---|---|
| Solo coach, 5 clients | €0/mo + 6% fee | $26.34/mo | $30/mo |
| Growing coach, 20 clients | €69/mo (~$76) + 2% fee | $57.99/mo | $30/mo |
| Established coach, 50 clients | €249/mo (~$274) | $136.99/mo | $30/mo |
| 120+ clients | €139/mo (~$153) | Custom enterprise pricing | $30/mo |
FitComrade is the only tool in this comparison that doesn't change price as you add clients. That's the single biggest pricing advantage for coaches who are actively growing. At 20 clients, FitComrade is cheaper than both Fitune Pro and TrueCoach Standard. At 50 clients, it saves over $1,200/yr versus TrueCoach Pro. The tradeoff is it only fits 1-on-1 program coaching, not studio scheduling.
Who should use Fitune?
Fitune is the right choice if:
- You run a studio with scheduled classes (yoga, pilates, spin, crossfit, dance)
- Your clients book spots in classes, not personalised programs
- You want a branded app and website without hiring a developer
- You need membership and pack management built in
- You charge per class or per membership cycle
- You have multiple instructors and need staff management
Fitune is NOT the right choice if:
- Your clients follow personalised workout programs
- You need a drag-and-drop workout builder
- You track individual progress metrics
- You communicate with clients about their specific workouts
Who should use TrueCoach?
TrueCoach is the right choice if:
- You coach clients 1-on-1 and deliver custom workout programs
- You want your clients to see their workouts, check off exercises, and log progress
- You value a large built-in exercise video library
- You have fewer than 50 active clients (before pricing gets steep)
- You want in-app messaging so clients can ask questions mid-program
TrueCoach is NOT the right choice if:
- Your business involves group classes and scheduling
- You have more than 50 clients and want predictable pricing
- You're building a studio operation
Why growing coaches choose FitComrade instead
Here's the scenario that falls through the cracks of both tools: you're an online personal trainer with 6 or more clients, you build custom programs, and you want to keep costs flat and simple.
TrueCoach handles program delivery well, but client limits push pricing up fast. Go from 20 to 50 clients and your monthly bill jumps from $57.99 to $136.99. That's $948 more per year just for adding 30 clients.
Fitune is designed for a completely different use case and doesn't solve the program-delivery problem at all.
FitComrade is built exactly for this gap. It's online coaching software for personal trainers who build programs once and assign them to any number of clients, at a flat $30/mo with no client caps and no per-seat pricing.
How FitComrade compares:
| FitComrade | TrueCoach Standard | TrueCoach Pro | |
|---|---|---|---|
| Price | $30/mo flat | $57.99/mo | $136.99/mo |
| Client limit | Unlimited | 20 | 50 |
| Program builder | Yes | Yes | Yes |
| Client app download | No (browser-based) | Yes (required) | Yes (required) |
| Exercise video library | Bring your own (YouTube links) | 3,500+ included | 3,500+ included |
| In-app messaging | No | Yes | Yes |
| Wearables | No | Yes | Yes |
FitComrade trades the built-in video library and in-app messaging for unlimited clients at a fraction of the price. Clients access their plans from a browser share link, no app download required. You link any YouTube video to any exercise and build your own unlimited library. Most coaching programs cycle through 40 to 50 exercises at most, so you build that library once and reuse it forever.
For a coach with 30 clients, FitComrade costs $30/mo. TrueCoach Pro costs $136.99/mo for the same roster. That's a $1,284 difference per year.
If in-app messaging and a pre-loaded video library are non-negotiable, TrueCoach is the better option. If flat pricing and no download friction for clients matter more, FitComrade is worth a look.
Final verdict
Choose Fitune if you run a group class-based studio and need scheduling, booking, memberships, and a branded app for your clients to book classes.
Choose TrueCoach if you coach personal training clients 1-on-1 with custom programs and have fewer than 20 to 50 clients, or if in-app messaging and the video library are central to your workflow.
Choose FitComrade if you're an online personal trainer focused on program delivery who wants unlimited clients at a flat rate without per-seat pricing. Start free with your first client — no credit card required.
Not sure what tools fit your budget? See our guide to free tools for fitness coaches before you commit to anything.
Fitune and TrueCoach both do their job well for the right coaching business. The mistake is picking one because it appeared in a comparison search for a different use case. Know which type of coaching business you run. If it's 1-on-1 program delivery at any scale, FitComrade is the one to start with.
FAQ
Is Fitune good for personal trainers?
Fitune can work for personal trainers who run group sessions and need booking and scheduling tools. It is not designed for coaches who build individual workout programs and track clients through week-by-week training plans. Personal trainers doing 1-on-1 program delivery will find TrueCoach or FitComrade a better fit.
Does TrueCoach have class scheduling?
No. TrueCoach does not have class scheduling or a booking calendar. It is built for personalised 1-on-1 coaching where the trainer builds programs and assigns them to individual clients. If you need scheduled group classes, look at Fitune, Mindbody, or Glofox instead.
Is TrueCoach worth the price?
TrueCoach is worth the price if you have 5 to 20 clients and want a polished, feature-rich platform with a video library, in-app messaging, and wearables integration. Once you scale past 20 clients, the per-client pricing model makes it significantly more expensive than flat-rate alternatives like FitComrade.
What is a cheaper alternative to TrueCoach?
FitComrade is a flat $30/mo alternative to TrueCoach for online personal trainers. It includes a program builder, unlimited clients, and a browser-based client experience with no app download required. Coaches with 20 or more clients typically save $336 to $1,284 per year compared to TrueCoach's per-client pricing.
What is a cheaper alternative to Fitune?
If you run a studio and need class scheduling, Fitune's free plan is already one of the most accessible options available. If you're a personal trainer who doesn't need class scheduling and just wants to deliver workout programs to clients, FitComrade starts free and costs $30/mo flat for unlimited clients. It's purpose-built for program delivery, not studio operations.
Does FitComrade have a free plan?
Yes. FitComrade has a free tier that lets you manage 1 active client at no cost. The paid plan is $30/mo flat with unlimited clients. There are no per-client fees, no client caps, and no credit card required to start. You can try FitComrade free and upgrade when your roster grows.
Can I use Fitune and TrueCoach together?
Yes, if you run both group classes and 1-on-1 coaching, some coaches use both platforms. Fitune handles the class-side operations and TrueCoach handles the individual program delivery. The tradeoff is paying for two tools. Before doing that, check whether one platform can cover both needs or whether a combined solution makes more financial sense.