Searching for TrueCoach pricing plans in 2026? Here's what you'll actually pay per month. TrueCoach now starts at $26.34 per month (annual billing) but caps you at just 5 active clients. Scale to 20 clients and you're at $57.99 per month. Scale to 50 and you're paying $136.99 per month. For most coaches managing 20 or more clients, that math adds up fast. This comparison covers every TrueCoach pricing plan, what each one includes, and why FitComrade's flat $30/mo model saves most coaching businesses $336 to $1,284 per year.
TL;DR
| FitComrade | TrueCoach | |
|---|---|---|
| Starting price | Free (1 client) | $26.34/mo annual (5 clients) |
| Unlimited clients | $30/mo flat | Custom pricing (50+ clients) |
| Client app | Web-based, no download | iOS and Android app |
| Best for | Coaches with 20+ clients who want to save $336 to $1,284 per year | Coaches with fewer than 20 clients who need in-app messaging |
What is TrueCoach?
TrueCoach is widely used personal training software for coaches who want a drag-and-drop workout builder, a large exercise video library, in-app messaging, progress tracking, and a dedicated mobile app for clients on iOS and Android.
It's owned by Xplor Technologies and targets coaches who want a polished, feature-rich platform. The tradeoff is cost, especially as your client list grows past 20.
What is FitComrade?
FitComrade is coaching software built around one idea: build programs once, assign them to unlimited clients, and track who is active, all at a flat $30/mo with no client caps and no per-seat pricing.
Clients access their programs from any browser without downloading an app. Instead of a locked-in video library, you bring your own: link any YouTube video to any exercise and build your own unlimited library. Most coaching programs rely on 40 to 50 exercise combinations at most, so you build those once and reuse them across every client. No per-seat pricing, no client caps, and no paying for a video vault you barely use.
TrueCoach pricing in 2026
TrueCoach uses three plans based on active client counts. Annual billing is the better deal.
TrueCoach pricing per month (annual billing)
| Plan | Price (annual) | Active client limit |
|---|---|---|
| Starter | $26.34/mo ($316/yr) | Up to 5 clients |
| Standard | $57.99/mo ($696/yr) | Up to 20 clients |
| Pro | $136.99/mo ($1,644/yr) | Up to 50 clients |
| Enterprise | Custom (contact TrueCoach) | 50+ clients |
The prices above are per month when billed annually. Monthly billing is available on all plans but costs more. Annual plans come with TrueCoach's 90-day money-back guarantee for new customers who have not used TrueCoach in the past 12 months. The pricing page describes the annual discount as the equivalent of 1 free month on Starter and 2 free months on Standard and Pro compared with monthly billing.
What each plan includes
Every plan includes:
- Drag-and-drop workout builder
- Large professionally recorded exercise video library
- In-app messaging
- Client mobile app (iOS and Android)
- Automated payments (via Stripe)
- MyFitnessPal nutrition and habit tracking
- 14-day free trial
Standard and Pro also include:
- Public coach profile page
- Wearables integration (Apple Health, Garmin, WHOOP, Oura)
- Custom-branded fitness app
- Advanced habit and nutrition tracking
- Business automations via Zapier
FitComrade pricing
FitComrade uses a single flat-rate plan with no client limits.
| Tier | Price | What you get |
|---|---|---|
| Free | $0 | 1 active customer |
| First paid month | $1 | Unlimited clients (introductory offer) |
| Standard | $30/mo | Unlimited clients, all features |
No client caps. No per-seat pricing. One flat monthly rate.
Cost comparison over time
The math changes significantly depending on how many clients you coach.
| Clients | TrueCoach plan needed | TrueCoach (annual) | FitComrade (annual) | Difference |
|---|---|---|---|---|
| Up to 5 | Starter | $316 | $360 | TrueCoach cheaper by $44 |
| Up to 20 | Standard | $696 | $360 | FitComrade saves $336 |
| Up to 50 | Pro | $1,644 | $360 | FitComrade saves $1,284 |
| 50+ | Enterprise | Custom | $360 | FitComrade cheaper |
Most coaches manage 20 or more clients. At that point, FitComrade's flat $360/year beats every TrueCoach plan by a wide margin. The only scenario where TrueCoach costs less is if you have 5 or fewer clients, where the Starter plan saves $44 per year. Everyone else pays less with FitComrade, and that gap grows with every client you add.
Feature-by-feature comparison
Program design
FitComrade:
- Day-based visual program builder
- Multi-category support (workouts, meals, habits, yoga)
- Save and reuse program templates
- Build a 30-day program in under 5 minutes
TrueCoach:
- Drag-and-drop workout builder
- Large exercise video library
- Workout templates and program blocks
- Advanced periodization and exercise customization
Winner: FitComrade. The day-based program builder is faster and more intuitive for most coaching workflows. More importantly, you bring your own exercises and link your own video content. YouTube your own recordings. That means your clients see your face, your cues, and your branding, not a generic stock video. TrueCoach locks you into their library. FitComrade lets you build a program experience that's distinctly yours.
Client experience
FitComrade:
- Browser-based, no app download needed
- Mobile-optimized share pages
- Add-to-home-screen support
- Zero setup friction for clients
TrueCoach:
- Dedicated iOS and Android apps for clients
- In-app messaging and video comments
- Exercise history and workout logs
- Push notifications
Winner: FitComrade. Asking clients to download an app is friction. Many won't do it, especially clients who are less tech-savvy. FitComrade's browser-based experience works on every device with zero setup, which means higher client adoption and fewer "I can't find the app" messages.
Progress tracking
FitComrade:
- Program completion tracking
- Day-by-day status view
- Active, paused, and completed states
TrueCoach:
- Workout logging (reps, sets, weight history)
- Compliance tracking (7, 30, and 90-day rates)
- Progress photos and custom metrics
- Wearables data (Apple Watch, Garmin, WHOOP, Oura) on Standard and Pro
Winner: TrueCoach. Significantly more detailed tracking for data-driven coaching.
Communication
FitComrade:
- Day notes for per-day instructions
- No in-app messaging (by design, keeps it simple)
TrueCoach:
- Real-time in-app messaging
- Video and GIF messaging
- Workout-specific comments and feedback
- Push notifications
Winner: TrueCoach. Built-in messaging is a clear advantage for hands-on coaches.
Ease of use
FitComrade:
- Setup in under 5 minutes
- Minimal learning curve
- Clean, uncluttered interface
TrueCoach:
- Moderate learning curve
- More setup time required for full features
Winner: FitComrade. Faster to start and easier to use daily.
Who should use FitComrade
FitComrade works at every stage of your coaching business, from your first client to your fiftieth.
Just starting out (1 to 3 clients)? The free tier covers your first client at $0. Your first paid month is $1. You get the full experience, learn the tool, and start looking professional from day one without committing to a $26/mo platform. By the time you're ready to scale, your programs are already built and ready to assign.
Growing fast (20+ clients)? The flat $30/mo covers everyone. No upgrading plans, no per-seat surprises, no contacting sales. You just add clients and keep going.
Choose FitComrade if you:
- Are just starting out and want to look professional without paying $26 to $136/mo before you've built your roster
- Bring your own exercise videos and want clients to see your brand, not generic library content
- Want clients to open a link and be in their program in seconds, no app download required
- Manage 20 or more active clients (flat $30/mo saves you $336 to $1,284 per year vs TrueCoach)
- Want to be running in under 5 minutes without a setup call or onboarding flow
- Need predictable monthly costs as your coaching business grows
Who should use TrueCoach
Choose TrueCoach if you:
- Have 5 or fewer clients and want the lowest possible monthly cost
- Need in-app messaging and video feedback built into your workflow
- Want clients using a dedicated iOS or Android app
- Rely on detailed workout logs (reps, sets, weights over time)
- Need wearables data from Apple Watch, Garmin, or WHOOP
- Run a high-touch premium service where the extra features justify $57.99 to $136.99 per month
Final verdict
For most coaches, FitComrade wins. Once your client roster passes 20, you save hundreds of dollars per year versus any TrueCoach pricing plan. You build programs, assign them to unlimited clients, and track who is active, all at $30/mo with no surprises as your business grows.
TrueCoach is the right choice for a specific type of coach: one who needs in-app messaging, detailed workout logs, and wearables data, and who has a small enough roster that the per-client pricing is manageable.
The honest question to ask yourself: which features do you actually open every week?
Most coaches use three things: a program builder, client assignment, and a way to see who is active. FitComrade does all three at a flat rate. TrueCoach does all three plus more, at $57.99 to $136.99 per month depending on your client count.
Making the switch
Already on TrueCoach? Here's what switching to FitComrade looks like:
- Rebuild programs in FitComrade (the day-based builder is fast, most programs take under 10 minutes)
- Create client profiles and assign programs
- Share program links with your clients (no app download needed on their end)
- Save $336 to $1,284 per year depending on your plan
The transition takes a weekend for most coaches.
Frequently asked questions
How much does TrueCoach cost in 2026?
TrueCoach pricing in 2026 starts at $26.34/mo billed annually for the Starter plan (up to 5 active clients). The Standard plan is $57.99/mo (annual, 20 clients) and Pro is $136.99/mo (annual, 50 clients). Monthly billing is available at higher rates. Coaches with more than 50 clients need to contact TrueCoach for custom pricing.
Does TrueCoach have a free plan?
No. TrueCoach does not have a free plan. All plans come with a 14-day free trial, and no credit card is required to start.
What is the cheapest TrueCoach plan?
The Starter plan at $26.34/mo (billed annually) is TrueCoach's cheapest tier. It covers up to 5 active clients and includes all core features: workout builder, video library, in-app messaging, client mobile app, and automated payments.
Is TrueCoach worth the price?
It depends on your client count and how much you rely on in-app messaging and workout logging. For coaches with fewer than 20 clients who use those features weekly, TrueCoach can justify the monthly cost. For coaches with 20 or more clients, TrueCoach pricing plans will cost you $336 to $1,284 more per year than FitComrade's flat $30/mo, for features that many coaches rarely use.
What happens when I exceed my TrueCoach client limit?
TrueCoach counts active clients toward your plan cap. If you exceed your limit, you need to upgrade to the next plan tier or otherwise reduce the number of active clients on the account.
Last updated: April 2026. TrueCoach pricing and feature claims sourced from truecoach.co/pricing, truecoach.co, and truecoach.co/features/video-exercise-library. FitComrade pricing based on current published rates.